​Virtual production technology offers creative flexibility and production advantages, making it a game-changer in commercial film production, specifically for automotive advertisers looking to film pre-release products under strict embargo in a variety of photo-real ‘locations’.  Virtual production technology allows for the capture of real-life footage while minimizing the risks of pre-launch leaks allowing for shooting in multiple virtual locations on one controlled set.

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The use of LED screens with live camera tracking enables placing the product in real-world environments that look highly realistic.  The Unreal Engine gaming technology from Epic Games is used to achieve cinematic fidelity, with infrared tracking dots allowing for precise camera tracking & parallax.

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“Allowed us to change the time of day at the drop of a hat - but more importantly, it let us keep it magic hour for as long as we wanted.”

-- Stacy Toyama, Director of Photography